Asserting Your trademarks within the new TLD landscape

As we've covered, there are so many new gTLDs rolling out we will be well into the thousands within a few years (all of these new TLDs originate in the first great TLD expansion round of 2013. The next TLD expansion round is estimated to commence in 2020).

You will want to register some or all of your marks in some (but not all) of the new TLDs. You may also want to make use of the Trademark Clearing House for those marks you do want to defend, but not by registering every possible domain. We'll cover both aspects here.

The bad news is when you add up the various fees (Trademark Clearing House, Sunrise Applications, not to mention all the extra domains themselves), it starts to get expensive.