Landrush

Landrush is the "free-for-all" phase where, presumably, everything left after Sunrise becomes available on a first-come, first-served basis. That said, the common practice among most new TLD operators now is to reserve a list of domains designated as "premium," which cannot be registered via Landrush.

Many Registrars pre-sell Landrush by building up waiting lists beforehand. Similar to the Registries "premium lists," they will take preorders on upcoming domains and if they encounter contention (multiple orders for the same name), they will endeavor to "snag" the domain upon commencement of Landrush and, if successful, they will then auction it.