Ability to consume enhanced services

Have you heard of image recognition? Yes, such as the one Facebook uses to tag you in a picture. Or would you want to build a software with inbuilt natural language processing? Yes, such as Siri, Google Assistant, Cortana, or Alexa. Do you want to use machine learning, perform sentiment analysis, and hundreds of other next-gen features without writing much code? 

If so, then the only option is using the public cloud, because they practically give it away. Following is the a non-exhaustive list that shows the services offered by the three hyperscale public clouds (at the time of writing this book) in these areas: 

These services are easy to consume and hence every organization, regardless of its size and expertise in these areas, can include some amount of the previously mentioned cognitive services in their applications.